Thursday, February 27, 2014

The author of PREDICTABLY IRRATIONAL is teaching a free online course!

This month Dan Ariely, Duke Professor and New York Times bestselling author of Predictably Irrational, is offering a special opportunity to take a free course on the effect of psychology on economic decision-making.  The course, “A Beginner’s Guide to Irrational Behavior,” is being offered through Coursera beginning on March 11th.  The only requirement for enrollment in the 8-week course is “curiosity about human nature,” so that leaves…well hopefully everyone.

Known for challenging our preconceptions about the ways humans behave, Ariely will introduce you to his three books Predictably Irrational (2008), The Upside of Irrationality (2010), and The Honest Truth About Dishonesty (2012). Each week, he will cover a new topic relating to the study of behavioral economics, starting with irrationality, moving through dishonesty, and ending with applications of his research to real world scenarios.

As a special offer to promote this amazing course HarperCollins has created an ebundle of Ariely’s influential books, which you can purchase here.

To see Dan Ariely describe one of the many practical applications of the course (The Secret to Kicking Procrastination) watch below.

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