We had a really cool start to our Friday in Academic Marketing, because economist Amity Shlaes, author of New York Times bestsellers The Forgotten Man: A New History of the Great Depression and The Greedy Hand, and the upcoming Coolidge, stopped in to see us. Amity writes a syndicated column for Bloomberg View and directs the Four Percent Growth Project at the George W. Bush Presidential Center. She also teaches MBAs at New York University/Stern.
We're sending out a mailing to professors who adopted the groundbreaking The Forgotten Man with a copy of her new book Coolidge and letter written by Amity herself. She came in today to sign the letters before we sent them off.
I had talked to Amity on the phone before, but she was a pleasure to meet in person (especially since she grew up in Chicago, too), and it was great to speak with an author who is so excited about getting course adoptions. Her book Coolidge is a really insightful look at American economic policies from 1923-1929, told through the lens of one of our often overlooked, but remarkably capable presidents, Calvin Coolidge. Coolidge comes out February 12!
A picture of Amity post-signing, just hanging with her new book: