Tuesday, May 3, 2011

Now Available in Paperback: Dan Ariely’s Bestselling THE UPSIDE OF IRRATIONALITY

THE UPSIDE OF IRRATIONALITY by Dan ArielyIn The Upside of Irrationality, behavioral economist Dan Ariely offers your students a much-needed take on the irrational decisions that influence their daily lives.

Blending everyday experience with groundbreaking analysis and new research into our decision making processes, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.

Some of the topics Ariely covers include:

• What we think will make us happy and what really makes us happy
• How we learn to love the ones we are with
• Why online dating doesn’t work, and how we can improve on it
• Why learning more about people makes us like them less
• Why large bonuses can make CEOs less productive
• How to really motivate people at work
• Why bad directions can help us
• How we fall in love with our ideas
• How we are motivated by revenge
• What motivates us to cheat.

Drawing on the same experimental methods that made Predictably Irrational such a hit, Ariely emphasizes the important role that irrationality plays in our day-to-day decision-making—not just in our financial marketplace, but in the most personal aspects of our lives.

Here’s some of the praise that The Upside of Irrationality has received:

The Upside of Irrationality is an eye-opening, insightful look at human behavior, proving that defying logic is part of what makes us human.”—Boston Globe

“Dan Ariely is one of my heroes, as well as being an extraordinary social scientist. The Upside of Irrationality intertwines his fascinating research experiments with his own experience of recovery. From Dan’s story and research, we learn a great deal we did not know about ourselves. As a writer and as a person, Ariely has a magic touch.”—George Akerlof, Nobel Laureate in Economics, 2001

Watch Dan Ariely give a TED Talk titled “Why We Think It’s OK to Cheat and Steal (Sometimes)” Below:

To request a complimentary desk copy of The Upside of Irrationality, paperback, $15.99) to consider for your course, please fill out this form—which can be emailed to us. *

*No phone calls please. This offer is valid in the United States only and will expire on June 1, 2011. No more than one book per person. Ship to college address only. Proof of employment at college must be given upon request. Limited supply. Requests will be filled while supplies last. Our receipt of a request does not guarantee fulfillment.

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