Gary Vaynerchuk, author of the New York Times and Wall Street Journal bestseller Crush It!, returns with The Thank You Economy, a bold and expansive look at the evolution of today's marketplace, revealing the essential factors defining and driving successful relationships between business and consumer
The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn’t some abstract concept or wacky business strategy—it’s real, and every one of us is doing business in it every day. It’s the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.
Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media—those that can shift their outlook and operations to be more customer-aware and fan-friendly—will pull away from the pack and profit in today's markets. In The Thank You Economy, he dissects the companies on the leading edge, showing how they are succeeding—and sometimes failing. Laying out for your business students the ideas and insight that support this enormous change, Vaynerchuk explores these emerging connections—from consumer to consumer and business to business and everything in between. Passionate and persuasive, he reminds business students that surviving and thriving today takes more than just hard work—it takes a heartfelt thanks to those who make it possible.
Praise for The Thank You Economy:
“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it’s built on both the time-honored techniques of listening to and appreciating customers and the newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.”—Dick Costolo, Chief Executive Officer, Twitter
“Gary Vaynerchuk is one of those entrepreneurs who has discovered the secret to combining passion with business. He is always an inspiration and always entertaining. You owe it to yourself to read this book!”—Tony Hsieh, Chief Executive Officer, Zappos.com