Not so long ago, the business landscape was easier to chart. The routes connecting customers, companies, products, and services were predictable, reliable, and understood. Today, that landscape has been upended, and in its place a "C-Scape" has emerged—a world where consumers, not producers and marketers, make the choices; where content, not distribution, is king; where curation becomes a primary currency of value; and where convergence continues to revolutionize every part of every business.
Larry Kramer, seasoned journalist turned digital entrepreneur and venture capitalist, shows students how business can survive—and thrive—in the digital media revolution. C-Scape: Conquer the Forces Changing Business Today provides crucial and urgent advice for how to adapt business practices for the future, keeping in mind the very likely fact that all aspects of business—from advertising and marketing to sales and customer service—will take place on a screen or handheld device. Using what Kramer refers to as the four C’s: Curation, Consumers, Convergence, and Content, students are shown how to avoid the pitfalls that have beset the newspaper and music industries.
Kramer, an adjunct professor in media management at the S.I. Newhouse School of Public Communications at Syracuse University, gives specific and engaging lessons, discussion topics, and assignments that correspond with his book. This book will leave your students with a new outlook on the business world as well as powerful suggestions on how to make use of lessons contained within.
Praise for C-Scape and Larry Kramer:
“As a one-time competitor to Larry Kramer, I want to pay him the highest compliment possible: he’s the toughest and most ethical foe imaginable. His observations reflect a deep understanding of how the media works and what consumers want.”—Jim Cramer
“Larry Kramer has his finger on the pulse of the media business like no other—he has superb insight on the collision between emerging and traditional media, and most important, superior instincts for where the industry is heading.”—David Carey
In addition to the text, we have also included a syllabus for a Media Management course using C-Scape created by Kramer. Please let us know if you would like a copy of the syllabus sent to you.
Also, be sure to get in touch if you would like a desk or exam copy of C-Scape.