The students in your entrepreneurial classes will graduate into an economy that will not be kind to America’s 23 million small businesses. Get them ready to face that harsh reality by assigning them George Cloutier's Profits Aren't Everything, They're the Only Thing: No-Nonsense Rules from the Ultimate Contrarian and Small Business Guru. Cloutier’s 13 no-nonsense rules for small businesses include:
Micromanage like crazy
Pay raises are over
Fear is the best motivator
"A candid, 'tell it as it really is,' hard-hitting book. A must read for all small and midsized business owners."—Tom Cochran, CEO and executive director, The United States Conference of Mayors
If you would like to consider Profits Aren’t Everything, They’re the Only Thing for one of your classes, please order an examination copy. If you've already decided to require this book, please request a desk copy.