Friday, September 10, 2010

Perman’s IN-N-OUT BURGER Provides Revolutionary Business Philosophy and Cultural History

In-N-Out Burger: A Behind-the-Counter Look at the Fast Food Chain That Breaks All the Rules by Stacy PermanThe New York Times bestselling In-N-Out Burger: A Behind-the-Counter Look at the Fast Food Chain That Breaks All the Rules reveals the untold story of the non-conforming hamburger chain that continues to exceed expectations as it struggles against the fast food industry it helped pioneer. This is not just a tale of a unique and profitable business; as Stacy Perman's story of In-N-Out Burger unfolds, so too does the cultural history of America as influenced and shaped by car culture and fast food. In-N-Out Burger goes further than a typical historical piece, teaching a lesson in a counterintuitive approach to doing business where quality, customers, and employees are more important than exorbitant profits and rapid expansion.


Praise for In-N-Out Burger:


In-N-Out Burger isn’t just a good book about the rise of a fast-food chain—it’s an exciting saga about a family who created a profitable company that serves great food and still treats its customers and employees decently.”—Andrew F. Smith, author of Hamburger: A Global History


“At last, the great American small business story gets told. It is a reassuring read in uncertain times, reminding business owners to listen to customers, do what you love, and have fun doing it.”—Sir Richard Branson, founder of Virgin Group Limited


If you would like to consider In-N-Out Burger for one of your classes, please order an examination copy. If you've already decided to require this book, please request a desk copy.

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