The twelve clear-but not overly simplified-chapters of The Wall Street Journal Essential Guide to Management: Lasting Lessons from the Best Leadership Minds of our Time give students hard-won management lessons in an accessible format:
1. Management 2. Leadership 3. Motivation 4. People 5. Strategy 6. Execution 7. Teams 8. Change 9. Financial Literacy 10. Going Global 11. Ethics 12. You
Drawing on the classic works of such masters as Peter Drucker and Jim Collins as well as current research, insights, from leading CEOs, and the collective wisdom of his Wall Street Journal colleagues, Allan Murray summarizes each topic to provide more than just the basics, and he gives suggestions for further reading.
Here is a value for your students: A $9.99 paperback that can be used as a text for introductory courses, and one that is likely to be a resource that they will turn to throughout their academic and business lives.
Please let us know if you need a desk copy and feel free to tell us what you think of the book.