Monday, August 30, 2010

Paul Hawken Updates His Controversial Critique of Businesses with THE ECOLOGY OF COMMERCE

The Ecology of Commerce: A Delcaration of Sustainability by Paul HawkenSeventeen years after its original publication, the newly revised edition of Paul Hawken’s The Ecology of Commerce: A Declaration of Sustainability comes at a most urgent time for businesses: Both large and small companies must work to increase sustainability and decrease their abuse of the environment not only because it is the right thing to do for the earth—but—increasingly, their customers demand it. Hawken furthers his argument that business success and sustainable environmental practices don’t need to be—and cannot be—mutually exclusive.

Complete with a new introduction and updated statistics, this new edition continues Hawken’s mission to change the nature of business by defining obstacles to sustainability concretely and presenting specific routes to achieving clearly defined goals. This text reminds us that the phrase “the ecology of commerce” isn’t an oxymoron.

Praise for The Ecology of Commerce:

“When I first read Paul Hawken’s The Ecology of Commerce in 1994, he changed my life, my worldview, and my company—all for the better. Read this updated edition with an open mind and gain a clearer understanding of the complex relationship between business and the natural environment.” —Ray Anderson, founder and chair, Interface, Inc.

"The first important book of the 21st century. It may well revolutionize the relationship between business and the environment."— Don Falk

If you would like to consider The Ecology of Commerce for one of your classes, please order an examination copy. If you've already decided to require this book, please request a desk copy.

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