Monday, March 15, 2010

Trusting Business: THE ECONOMICS OF INTEGRITY by Anna Bernasek

Acclaimed journalist Anna Bernasek's writing on finance and the economy has appeared in the New York Times, Washington Post, International Herald Tribune, Fortune, and Time. In The Economics of Integrity her colorful—and often surprising—stories (examples range from pouring milk on your corn flakes to international gold trading) take students on a journey that reveals the deep layers of trust involved in even the simplest of transactions, and how our stock in integrity is our most valuable economic asset. A big idea book that is clever and entertaining, it also sheds light on the current economic crisis and the inner workings of global financial markets.


Beginning with the things we all take for granted in our daily lives—milk, money, and markets—
The Economics of Integrity shows how much we depend on and benefit from integrity. Bernasek explains the DNA of integrity and reveals the key building blocks of disclosure, norms, and accountability. Not just an interesting read for your students about the way global markets really work, The Economics of Integrity also delivers clear and practical steps to building a stronger economy based upon trust that will benefit students by enabling a bold new way to rethink the way to do business.


Praise for The Economics of Integrity:

"In this fascinating little book, Anna Bernasek shows what delivering milk has in common with financial reform. The common thread? Both need mechanisms to ensure integrity. Her insights will stick with you long after you out the book down."—Alan Blinder, economist and co-director of Princeton's Center for Economic Policy Studies


If you are interested in adopting this book for a class, you may order an exam copy. If you have already ordered this book for a class, please order a complimentary desk copy.






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