Tuesday, January 26, 2010

Price Matters: THE 1% WINDFALL

This morning I got an invitation to enroll in UC Berkeley's Pricing for Profitability course at the Haas Center for Executive Education. The course is taught by the top experts and researchers in the field of pricing. It's also $4200.

I think I'll skip it and wait for the March publication of Rafi Mohammed's The 1% Windfall: How Successful Companies Use Price to Profit and Grow. The price? $27.99

Rafi Mohammed has been working on pricing issues for the last 20 years. As founder of Culture of Profit LLC, a business consulting firm, he works with companies on pricing strategy. Mohammed’s first book, The Art of Pricing, provided advice about how to set prices. This new book does more: It shows students not only how to set prices but how to use price as a competitive strategy.

Thinking about adopting The 1% Windfall for one of your courses? Request a desk copy.

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