Wednesday, December 30, 2009

"Popcorn for the Brain"? There's an App for That

Now entering its third month as a New York Times bestseller, SuperFreakonomics has also begun to appear on many “best of 09” lists just in time to close out the New Year. Levitt and Dubner’s follow-up to the explosively popular Freakonomics was selected as a Powell’s staff pick, as well as being listed on Best Business book lists from the New York Times, Wall Street Journal, and Bloomberg.com. Authors Steven D. Levitt and Stephen J. Dubner also shared the number four spot on Canada’s National Post list of the ten smartest people of the decade (a list that includes Barack Obama, Oprah, and Google co-founders Larry Page and Sergey Brin).

Both students and non-students, it seems, are interested in the Freakonomics approach to analyzing data and trends. James Pressley at Bloomberg.com says, “Offbeat economics are like popcorn for the brain; I can never get too much.”

If you, like Pressley, can’t get enough of these brain teaser economics, there’s now an iPhone app based on the Ultimatum and Dictator games described in the third chapter of SuperFreakonomics. For more information about the app, visit The Freakonomics Blog on the New York Times’s website.

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