Tuesday, September 22, 2009

Where is the profit in FREE?

In his revolutionary bestseller, The Long Tail, Chris Anderson showed students how the online marketplace has created niche markets, allowing products and consumers to connect in a way that has never been possible before.

Now, in Free, he makes the compelling case that in many instances businesses can profit from giving things away. Demonstrating that Free is far more than a promotional gimmick, Anderson makes it clear that Free is a business strategy that may well be essential to a company’s survival with examples from companies such as Google and Yahoo.

"Now that a cornucopia of Internet material has been made available without fee, and in some cases without scruples, the smart business must find ways to adapt to that new reality. 'The way to compete with Free is to move past the abundance to find the adjacent scarcity,' he
writes. And Free is full of specific examples of how to do just that."--New York Times

"Anderson . . . provides useful insights into both the market forces he describes and what to do about them."--The Washington Post
If you would like to consider Free for one of your classes, please order an examination copy. If you have already decided to assign the book as required reading, please request a desk copy.

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