Tuesday, September 15, 2009

A History of the Cow--BEEF: THE UNTOLD STORY OF HOW MILK, MEAT, AND MUSCLE SHAPED THE WORLD by Andrew Rimas & Evan D. G. Fraser

The cow is the world’s most industrious animal. A beast central to the existence of mankind since the beginning of time, not only as a source of sustenance, but also as an economic measure, a labor resource, and even a religious icon. So how did it come to occupy the sorry state it does today--more factory product than animal?

In Beef, Andrew Rimas and Evan D. G. Fraser answer that question, telling the story of cattle in its entirety. Beginning with the powerful auroch, a now extinct beast once revered as a mystical totem, to the frozen patties and growth hormones of today, they deliver an engaging, panoramic view of the cow’s long and colorful history.

From breeding to eating, from worshipping to manipulating, from ancient Mediterranean bullfighting rings to the rugged grazing grounds of 18th-century England, Rimas and Fraser leave no stone unturned in their exploration of the cow’s legacy. Peppered with lively anecdotes and recipes from across the globe, the narrative serves not only as a compelling story but also as a call to arms, offering practical solutions for changing the dismal state of the wasteful beef and dairy industries. Your students are guaranteed to never look at a steak the same way again.

If you'd like to consider Beef for one of your classes, please order an examination copy. If you've already decided to require the book, please request a desk copy.

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