Thursday, April 16, 2009

The Business of Burgers: IN-N-OUT BURGER: A BEHIND-THE-COUNTER LOOK AT THE FAST-FOOD CHAIN THAT BREAKS ALL THE RULES

Whenever I travel from my hometown of New York to the West Coast one of the first things I do is hunt for an In-N-Out Burger restaurant. Yes, the burgers are that good. In-N-Out Burger does not have any restaurants outside of California, Nevada, Arizona, and Utah so it is such a treat to be able to eat one of these delectable burgers--and Scout's honor, I do not eat burgers from any other "fast food" chain. How beloved are these burgers? Even Eric Schlosser in his classic book on the evils of meat, Fast Food Nation, gave his seal of approval to the In-N-Out Burger, so that's really saying something.

In the new biography In-N-Out BurgerBusinessWeek writer Stacy Perman uses her investigative skills to uncover the story of a real American success story. It is not only a tale of a unique and profitable business that exceeds all expectations, but of the family-owned chain's struggle to maintain a sustainable pop empire against the industry it helped pioneer. Their business module is a lesson in a counterintuitive approach to doing business that places quality, customers, and employees over the riches promised by rapid expansion.

2 comments:

  1. I drool at the thought of In-N-Out.

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  2. mmmmm......
    yummy in my tummy....
    as my neice just said.

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